REALITY TV producers are offering North East motorists with fears about driving the chance to be cured on film.
The makers of a new Sky One programme, Life of Britain, have drafted in the North East-based Matt Hudson Consultancy to cure people who suffer from a fear of driving or a fear of driving in certain places.
Assistant producer Alice Burton said: "We are looking for people who avoid bridges, tunnels, motorways, or even turning left or right. Anyone who is forced to alter their journeys because of their fears.
"We want to make it a positive look at the problem and therefore have a happy ending where they are cured of it via hypnotherapy."
Matt Hudson, an internationally renowned trainer in Neuro Linguistic Programming (NLP), will cure the guinea pigs on film.
Hudson has just returned from Sweden where he was working with stressed out execs for Volvo and Astra Zeneca's European training provider. He said: "People sabotage themselves, giving themselves limiting beliefs which stop them succeeding. That's the case whether you're talking about executives in the workplace or people who think they can't drive through tunnels or across bridges. I get rid of their limiting beliefs forever."
Hudson also works widely in schools with children with learning difficulties and in the health sector for clients such as St Oswald's Hospice in Newcastle-upon-Tyne.
Graduates of his revolutionary programme, Get Rid of Fat Forever, have reported dramatic weight loss and health benefits, while work with other professionals in motivational workshops and sales seminars has taken him around the UK and as far afield as Kuwait and Qatar.